How to Make Your Phone Work for Your Practice
If you're like 90% of people (according to Forbes), you love watching videos to help you make a buying decision. If you want your vet clinic to stand out, video will help you do it.
The great thing is that you don't need a camera crew, expensive gear, professional studio, or even much time. If you have a decent smartphone, a steady hand and decent lighting, you're all set to go. Here's some ideas to get you started with your own vet video channel.
- Show potential clients around your clinic
- Let each of your vets introduce themselves
- Feature your vet clinics in-house pet or a pet belonging to one of your team
- Happy stories of rescue pets
- Teach or show your clients helpful tips, pet care, grooming etc.
You don't have to make a movie length video, 2-3 minutes of interesting and helpful content is perfect.
Get Your Video Working for Your Practice
Once you have your video completed you should upload it to your YouTube channel and embed the link onto your website. This could be a great opportunity to make a video to compliment a blog post! And for extra SEO, transcribe the dialogue from the video and use it alongside your video. It's worth noting that Google owns YouTube and they love it when you use their platforms.
At Vet Marketing Strategies we work exclusively with independent veterinary practices. If you'd like to learn more about how we can help you grow your business, give our expert Australian team a call.